What's Next, Column Inches?
Online media measurement is apparently too complicated. But rather than slowing down to explain and bring people along we're giving up altogether and going backwards. Really? GRPs over individual...
View ArticleFrequency is the penalty for mediocre ads
How Science Started to Dominate Advertising In 1926, President Calvin Coolidge pronounced a benediction on the business of advertising: "Advertising ministers to the spiritual side of trade. It is a...
View ArticleCounterpoint: Why you can calculate an ROI in social media – and why you...
Ben Cathers just posted a piece entitled: "Why you can't calculate an ROI in social media -and that's okay." I would argue, if you can't calculate an ROI for Social Media, you shouldn't be...
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